Privacy at a Glance

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The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

• browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not combined with other data sources.

This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring the technically error-free display and optimization of its website—to this end, the server log files must be collected.

If you contact us by email, phone, or fax, your inquiry—including all personal data contained therein (name, inquiry)—will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that such consent was requested.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

This website uses Google Tag Manager. This service allows website tags to be managed through a single interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags, provided they are implemented using Google Tag Manager.

To ensure the best possible user experience, the Web Booking Engine on this website requires unrestricted functionality. For this reason, we classify the cookies set by the external provider (as mentioned above) as “technically necessary.” This means that whenever you visit pages that include the widget from the aforementioned provider, cookies are always set and personal data is collected. Please note that responsibility for the transmission and processing of your data lies with the aforementioned company and takes place without our involvement. For detailed information on the handling of user data , please contact the provider directly.

Cookies in Use: No cookies are set / Server Location & Data Processing: GDPR-compliant data storage on servers in Vienna, Austria / Data Storage in a Third Country: NO. As of: May 23, 2022

Provider: SoftTec GmbH, Hindelanger Str. 35, 87527 Sonthofen, Phone: +49 (0) 8321 / 6749 0, Fax: +49 (0) 8321 / 6749 18. Email: info@softtec.de | Privacy Policy

Data Processing by Social Networks

We maintain publicly accessible profiles on social media platforms. The specific social media platforms we use are listed below.

Social media platforms such as Facebook (Meta Platforms Inc.), LinkedIn, etc., can generally analyze your user behavior in detail when you visit their website or a website with integrated social media content (e.g., “Like” buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection.

Specifically: If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. In this case, data collection occurs, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of social media platforms can create user profiles that store your preferences and interests. In this way, interest-based advertising can be displayed to you both on and off the respective social media platform. If you have an account with the respective social network, interest-based advertising may be displayed on all devices on which you are currently logged in or have previously been logged in.

Please also note that we cannot track all processing activities on social media platforms. Depending on the provider, additional processing activities may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.

Our social media accounts are intended to ensure the broadest possible online presence. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).

When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing activities triggered by that visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both with us and with the operator of the respective social media platform (e.g., Facebook). Please note that, despite our joint responsibility with the social media platform operators, we do not have full control over the data processing activities of the social media platforms. Our options depend largely on the corporate policies of the respective provider.

Data collected directly by us through our social media presence is deleted from our systems as soon as the purpose for storing it no longer applies, you request that we delete it, you revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected. We have no influence over the retention period of your data that is stored by the operators of social networks for their own purposes. For details on this, please contact the operators of the social networks directly (e.g., in their privacy policies; see below).

Facebook

We have a profile on Facebook. The provider is Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook (Meta Platforms, Inc.) is certified under the EU-U.S. Privacy Shield.

We have entered into an agreement with Facebook (Meta Platforms, Inc.) regarding joint responsibility for data processing (Controller Addendum). This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook fan page. You can access this agreement via the following link .

You can adjust your ad settings yourself in your user account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads

For details, please refer to Facebook’s Privacy Policy: https://www.facebook.com/about/privacy/

Instagram

We have a profile on Instagram. The service provider is Meta Platforms Inc., San Francisco, USA. For details on how they handle your personal data, please refer to Instagram’s Privacy Policy:
https://help.instagram.com/519522125107875

Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows for the analysis of website usage.

When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device, truncated to the last few digits; see below) is generally transmitted to a Google server, where it is stored and processed. This may also involve the transmission of information to the servers of Google LLC, a company based in the United States, where the information may be further processed.

When using Google Analytics 4, the IP address transmitted by your device while you are using the website is, by default and automatically, always collected and processed only in an anonymized manner, thereby precluding any direct association of the collected information with a specific individual. This automatic anonymization is achieved by Google truncating the last digits of the IP address transmitted by your device within member states of the European Union (EU) or other signatory states to the Agreement on the European Economic Area (EEA).

On our behalf, Google uses this and other information to analyze your use of the website, to compile reports on your website activities and usage behavior, and to provide us with other services related to your use of the website and the Internet. In doing so, the truncated IP address transmitted from your device via Google Analytics 4 is not combined with other data held by Google. The data collected through the use of Google Analytics 4 is retained for 14 months and then deleted.

Google Analytics 4 also enables, through a special feature known as “demographic characteristics,” the creation of statistics providing insights into the age, gender, and interests of website users based on an analysis of interest-based advertising and by incorporating information from third-party providers. This makes it possible to identify and distinguish user groups on the website for the purpose of tailoring marketing measures to specific target audiences. However, data collected via “demographic characteristics” cannot be attributed to any specific individual and therefore cannot be linked to you personally. This data collected via the “demographic characteristics” feature is retained for two months and then deleted.

All processing described above—in particular, the setting of Google Analytics cookies for storing and retrieving information on the device you use to access the website—takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without your consent, Google Analytics 4 will not be used while you are using the website. You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

In connection with this website, the “UserIDs” feature is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google generate cross-device reports (so-called “cross-device tracking”). This means that, if you have given your consent to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, your usage behavior can also be analyzed across devices, provided that you have created a personal account by registering on this website and are logged into your personal account on various devices using your login credentials. The data collected in this way shows, among other things, on which device you first clicked an ad and on which device the corresponding conversion took place.

In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. Google Signals allows us to generate cross-device reports through Google (so-called “cross-device tracking”). If you have enabled “personalized ads” in your Google Account settings and linked your internet-enabled devices to your Google Account, Google may analyze your usage behavior across devices—provided you have given your consent to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR—and create database models based on this data. This process takes into account the logins and device types of all website users who were signed in to a Google Account and completed a conversion. Among other things, the data shows on which device you first clicked an ad and on which device the corresponding conversion took place. We do not receive any personal data from Google in this process, but only statistics generated based on Google Signals. You have the option to disable the “personalized ads” feature in your Google Account settings, thereby turning off cross-device analysis related to Google Signals. To do so, follow the instructions on this page.

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively by, for example, analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of Google Ads is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.

This website uses the features of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicking on specific products) to categorize you into specific advertising audiences and subsequently display relevant ads to you when you visit other online sites (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Remarketing can be linked to Google’s cross-device features. In this way, interest-based, personalized advertising messages—which have been tailored to you based on your previous usage and browsing behavior on one device (e.g., a cell phone)—can also be displayed on another of your devices (e.g., a tablet or PC).

If you have a Google Account, you can opt out of personalized advertising by clicking the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been obtained, processing is based exclusively on Article 6(1)(a) of the GDPR; consent may be revoked at any time.

Further information and the privacy policy can be found in Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked and how often, as well as which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar tracking technologies for identification purposes.

The use of Google Conversion Tracking is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be revoked at any time.

For more information on Google Conversion Tracking, please see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

This website uses a Facebook (Meta Platforms, Inc.) pixel to measure visitor conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the United States and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and helps optimize future advertising campaigns.

The collected data is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, making it possible to link it to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Use Policy . This enables Facebook to display ads on Facebook pages as well as outside of Facebook. As the website operator, we have no influence over this use of the data.

The use of Meta Pixel is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in effective advertising measures, including those on social media. If consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be revoked at any time.

You can find further information regarding the protection of your privacy in Facebook’s Privacy Policy: https://de-de.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the ad settings section section. To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website disable.